Taking Advantage of the Latest Trends in Digital Marketing Strategy

We all need to keep pace with how technology is ever-changing as innovation creates new opportunities, particularly in the digital marketing world. Marketers must constantly change their marketing strategy and grow with technology to keep ahead of competitors. To stay successful, marketers must keep up with the latest trends in digital marketing strategies and innovate new and different ways to engage their audiences. 

See where and what you should be investing your energy to boosts your current digital marketing strategy.

Video

Video consumption is here to stay and it will continue to be a hot commodity in years to come. However, it’s important that when you create videos, it will be truly engaging to your audiences to educate and inform them of the messages you want to get across. You must always think to put up videos that work for your audience. 

Bite-sized videos work on social media, but another emerging trend is the movement towards more vertical video. Instagram’s recent introduction of IGTV continues this trend, allowing users to create long-form vertical videos. While video ads are also another trend to try out, it’s not yet available on IGTV, but it’s a great place for brands to share their longer content naturally. 

With the shift from desktop to mobile a consistent digital marketing consideration, marketers need to optimize videos for mobile users, focusing on creating appealing videos that engage the viewers to keep watching.

AI and AR to improve marketing

Across many different industries, smart companies are revolutionizing marketing tactics through the use of Artificial Intelligence (AI) and Augmented Reality (AR), and it’s turning out to be the secret weapon in their marketing strategy. 

Customers are expecting a great shopping experience from brands. And this is what AI is providing them, by improving brand engagement and helping with the pre-purchase decision by bringing the products to life. By allowing customers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for and be delighted in doing so. 

While using augmented reality strategically, you have a unique opportunity to supply consumers with the depth of pre-purchase information they crave, while minimizing the effort they must take to obtain it. 

Data-driven marketing

A data-driven marketing strategy can help you learn more about your audience to improve your tactics and your future campaigns. More specifically, it can help you improve your customer experience with the use of personalization or it can even help you create more effective ads to reach the right audience.

Social media Stories

Don’t be left behind. Stories must be a key integration into the digital marketing strategies of marketers as an effective method of reaching their followers. Stories nowadays are getting more appealing for most social networks compared to social feeds. There are more than 400 million active Stories users every month and it is high time that marketers use this strategy to their advantage. 

Brands are using Stories to prove their authenticity with behind the scenes content, fun polls, countdowns or engaging videos that can also involve their followers. Stories don’t necessarily require the help of a creative professional, but they still need a strategy on how to make the most of them.

Voice technology and the need for conversational content

Voice technology is another growing trend that you can provide consumers to find more information without even having to lift a finger. 

Search is evolving beyond its text-only origins, meaning that voice technology deserves serious consideration now. This is a new type of conversational content and promotion that must be involved in the digital marketing strategy. Allowing customers to interact with you via voice search makes their life easier. Voice search is about knowing what consumers want and how they would use a voice assistant. 

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